Written by Destiny Lam, Edited by Ineke Lavers
Launched in 2023, F1 Academy represents a bold new initiative by Formula One to nurture and prepare female drivers for advancement to higher levels of competition. Designed to provide increased track time, racing opportunities, and support, F1 Academy offers aspiring young talent in junior categories the life-changing experience needed to ascend to Formula 3 and beyond, paving the way for their journey to Formula One.
F1 Academy X Charlotte Tilbury
In a groundbreaking move, the luxury makeup line Charlotte Tilbury has stepped into the fast-paced world of motorsport by sponsoring F1 Academy. As the first female-founded beauty brand to collaborate with F1 Academy, they mark a historic milestone in global motorsport sponsorships.
This partnership between Charlotte Tilbury and F1 Academy empowers individuals worldwide to embrace confidence and diversity. With its enormous global platform, Charlotte Tilbury aims to shine a spotlight on the talented female drivers of new series.
Whilst Charlotte Tilbury’s sponsorship marks a pioneering move in the beauty industry, it follows a trend of merging the worlds of motorsport and beauty. Scheduled to kick off its second season in March 2024, the partnership between F1 Academy and Charlotte Tilbury aims to amplify the voices of female drivers and inspire the next generation of young women to pursue careers in motorsport.
Susie Wolff, Managing Director of F1 Academy highlighted the importance of empowering young women to chase their dreams, emphasising the shared vision between the two organisations: “Our message to them is simple, dare to dream.”
As the collaboration begins, Charlotte Tilbury herself expressed her immense excitement about supporting these powerhouse drivers and breaking barriers in the traditionally male-dominated industry of motorsport.
Charlotte Tilbury F1 Academy Livery
Known as the ‘Charlotte Tilbury operated by Rodin Motorsport’ car, the livery features a striking helmet design and race suit in the brand’s signature burgundy and rose gold colours.
The 18 year old F1 Academy driver, Lola Lovinfosse will be sporting the number three car with a race suit and helmet designed in Charlotte Tilbury branding whilst driving a Rodin Motorsport-operated car that features the brand’s iconic ‘Hot Lips’ image.
As this campaigns’ slogan, the empowering mantra: “Make Up Your Destiny!” will line the sides of the livery.
Women in Motorsport
In a total viewership of over 1.5 billion, statistics revealed a rapidly growing female fan base throughout Formula One, with 40% of viewers of the 2022 season being women.
Both Charlotte Tilbury and F1 Academy are ready to capitalise on this trend, seeking to attract a new audience to the sport whilst supporting diversity and inclusion for individuals with different backgrounds.
Lovinfosse already made significant achievements in her debut season, securing a podium finish at her home circuit in 2023. With her performance, she cemented her spot in the top 10 of the championship standings and collected three podium finishes in Spielberg and Le Castellet.
As Lola Lovinfosse gears up for her highly anticipated return to F1 Academy for the upcoming season, she reflected on her excitement: “I’m really looking forward for the season to start. We have worked a lot with the team. I’m ready to fight!”
As the 2024 F1 Academy season unfolds, Charlotte Tilbury’s global platform will spotlight the talents of fifteen young drivers, leading the mission to celebrate diversity and excellence of women in motorsport.
With the addition of Charlotte Tilbury to F1 Academy’s sponsors, the sport continues its expansion into new horizons, engaging with a multitude of different audiences. This collaboration not only enhances the spotlight on both parties but also benefits Formula One’s ability to push boundaries in a male dominated sport.
In embracing this partnership, F1 Academy and Charlotte Tilbury invite racing enthusiasts to dive into the exciting world of racing, whilst promoting individuality and confidence, proving that beauty and speed are a winning combination both on and off the track.
This innovative collaboration raises awareness of the inspiring young female drivers, aged 16-25, who represent the future of motorsport. Charlotte Tilbury is not only making history but also continuing its mission of unlocking the magic of confidence and transforming dreams into reality on the racetrack.
“My brand was created for everyone, everywhere, and as a female-founder, I’m thrilled that we’re the first-ever beauty brand to support these female drivers through our partnership with F1 Academy.”
– Charlotte Tilbury MBE, President, Chairman, CCO, and Founder